Be different – When you get into the hedge fund marketing business, you are faced with a lot of competition. This is why it is important for hedge fund startups to stand out in front of investors in order to succeed. You need to have an advantage over your competitors, which will make your firm more worthy of investor's time and money. The advantage could be in the form of marketing, trading, information, or resource. For instance, having a marketing advantage would involve having an established relationship with a large number of family offices or high net-worth investors.
Lay out plans for marketing and sales – Before you decide to go public, you need a well-developed sales plan to help you raise assets. Your first move in developing an effective and reliable sales plan is to decide from where you will raise assets. Potential sources of investment would include family and friends, financial advisors, corporations, seed-capital providers, high net-worth individuals, wealth-management offices, and many more. If possible, try to establish good relationships with high net-worth individuals, and seed-capital providers. This can be a good move for the success of your hedge fund marketing and building a startup. Unless you have been in the business for at least 2-3 years, it would be a challenge to find big time investors for your fund. As your business grows, you might eventually start working with institutional-quality investors who would make one-time investments of $20-100million. Before you launch your fund, you should also complete the basic activities in marketing via an independent agency potentially, such as setting up a website, providing newsletters, getting a professional logo, creating a two-page marketing piece, and many more.
Author Bio: Pete Campbell specialises in financial start ups and advising small businesses looking to expand on a global basis.